Top 6 Profitable Instagram Niches for 2022
There is no set pattern of interests for users of Instagram, as the app has many accounts supporting the interests of audiences from a variety of markets and industries. There are many influencers, brands, and businesses that relate from a vast variety of markets and industries that have experienced lucrative benefits from using the app. From lifestyle bloggers and fashion-related content to more conservative tech-related posts, the platform has just about anything for everyone to look into.
One of the fundamental things to look into to make a good income out of the app is by exploring ways to grow the Instagram account, generating more followers to your profile, and greatly boosting engagements to your posts.
Be sure to look into the ways how Instagram influencers can get more followers since it is essential for your success as an influencer. No matter which niche you belong to, it will be difficult to start a reasonable earning unless growth is not established in your account, with a high number of following. Nevertheless, the following are the top 6 most profitable niches to explore in 2022.
According to reports, about two-thirds of people aged below 33 go to travel destinations just for the sake of the location’s Instgramability. This makes the travel niche one of the best and most profitable content on the platform. Additionally, 97% of millennials are reported to share their travel photos and 87% of the travelers use Instagram and other social media platforms to look for inspiration for their next travel destinations.
Health and Fitness
The COVID-19 pandemic has made people excessively conscious about their health, and many people use Instagram daily to look at the best and most trending exercises, as well as the best diet programs to keep themselves healthy and looking great. The niche has reached the $3.294 trillion mark in 2021 and is expected to increase considerably in the upcoming years, making it another great way to earn money on Instagram.
The beauty niche comes third on our list since Instagram is the most popular platform for brands to exhibit their products, with around 96% of all beauty-related brands present on the app. Additionally, around 65% of teens use social media to make buying decisions related to beauty products.
The fashion niche is considered one of the most profitable niches on the platform, since it is expected that the online e-commerce fashion-related market to surpass the 1.357 trillion mark by 2025, with the majority of designers and brands exhibiting their products on social media platforms.
The majority of people and accounts on Instagram love talking about themselves, with reports claiming around 80% of all social media-related posts and content are based on a person’s life. Users love comparing their life with others, which makes it another great market to explore.
Posting cute pictures of your dog, cat or any other pet for that matter has been seen to be a great source of interest for people with many accounts dedicated to posting visuals of their pets, generating a large audience to their page. Consider this niche as it reached the $75.38 billion mark in 2019.