Do you know what a channel should focus on? Do you understand your audience and the unique needs of each? If you’re just getting started with online video, perhaps it’s time to check out some of the latest and greatest in the space. That’s right. YouTube is experiencing a moment unlike any other, with more than one billion active monthly users and 150 million daily users.

In just the past few months alone, we’ve seen some big-name brands turn their videos into effective marketing tools rather than passive showcases for their products or services by gaining subscribers on Youtube. This article will explore how these transformations have reshaped the world of online video and offer advice for those who want to follow in their footsteps.

What is YouTube?

YouTube is an American internet service provider that provides video-sharing and analysis websites, along with other services. It is owned by the Google division of Alphabet. With 1.85 billion monthly active users, YouTube is the largest video-hosting website in the world. More than half of all internet users worldwide access YouTube at least once per month.

What’s next for online video?

There are two main trends in online videos that you’ll want to keep an eye on in the coming year. First, YouTube will start to show more videos. This is due to several factors, including the completion of new equipment, the up-take on existing equipment, the effects of the new Digital Economy Act, and a desire by YouTube to increase the variety and quality of video on the platform.

Second, the advent of new technologies, including AI and VR, has led to a rise in original video content. As more brands begin to create and publish video content, you’ll likely see more attempts at film and TV production, with the latter particularly likely to see traction in the coming year.

Moving video toward marketing goals

If you’re just getting started with online video, perhaps it’s time to check out some of the latest and greatest in the space. The industry is still in its infancy. As such, there aren’t as many examples of successful brands that have been around for longer than a few years using online video. This means that there are still a lot of unknowns when it comes to how online video can benefit your business. That said, there are a few trends that we’ve identified that will shape the landscape of online video in the coming year.

Video is the future

If you’ve been wondering why online video is suddenly everywhere, wonder no longer. The future of online video is bright, and it looks like we’re in for a long and fruitful collaboration. As we’ve seen with brands such as Uber, KFC, and Disney, online video can be used effectively as a marketing tool. In these cases, the video was the first thing people saw when visiting the brand’s website, so it’s a great way to get more people onside with the brand’s mission.

The future of influencer marketing

In 2022, the future of influencer marketing is all about community building. By creating unique and engaging ways to interact with your target market, you can encourage them to become your customer. By creating and sharing premium videos with impressive budget-friendly production, you can become a hotspot for engaging and creating content. One of the more exciting aspects of this is how brands are now targeting their target audience between the ages of 18 and 24.

Beyond affiliate ads

In addition to leveraging the power of video to build brand loyalty, some of the more forward-thinking companies are also capitalizing on the potential of video to drive sales. With this in mind, it’s worth exploring how to integrate videos into a traditional sales process. When it comes to integrating a video into your sales cycle, the two most important things to keep in mind are your budget and your timeframe for impact.

Final thoughts

The future of online video is looking bright, with more brands than ever before putting their videos online and using them as marketing tools. This means that the format will continue to evolve, with new channels and features being added to the platform at a rapid pace. With more opportunities to create and reach a wider audience, you must stay on top of the latest trends in the space.